Influencers are a lot like high school quarterbacks.
Popular for many but near impossible to pin down.
Getting the coveted high-five in the hallway from an influence is impressive in its own right, but what’s really impressive—and where you ought to focus your outreach efforts—is getting press from influencers in your market.
Think about it:
Everyone wants to be featured in Entrepreneur, Forbes, The Huffington Post, etc.
But there’s a problem.
Everyone’s gunning for them.
What’s better is getting noticed by the movers and shakers your audience are most familiar with.
“I just wanted to share a quick note and let you know that you guys do a really good job. I’m glad I decided to work with you. It’s really great how easy your websites are to update and manage. I never have any problem at all. My new site is so much faster and easier to work with than my old site. It used to take me an hour or more to update a page and I would still sometimes screw things up. Now it’s almost like having a designer right here with me. I just choose the page, make the change and click save. It’s so simple. Thanks, guys!”
“Wow. I just updated my site and it was SO SIMPLE. I am blown away. You guys truly kick ass. Thanks for being so awesome. High fives!”
I love the point on that no website should have a separate testimonial page, and I both agree and disagree with it. Sprinkling testimonials across multiple service pages has helped SEO and conversion rates of those page. At the same time, our testimonials page gets more search traffic than the home page. Here’s how.
After reading an article you published on testimonials in the past, I made sure I put them on all relevant pages of my client ThriveMD Vail. Apologies for shameless promo, but I encourage anyone reading this to look the site up so you know what exactly I’m talking about.
Wondering how to loose weight fast? The answer is the same as it’s been for centuries: Stay active and eat the proper amount of nutritious food.
The body’s formula for gaining or losing weight is simple, it’s finding the discipline to stick to a healthy lifestyle that is difficult.